I led the OTR Premium Cocktails partnership, spotlighting OTR as The Official Cocktails of NYFW. This partnership featured a full bar/lounge buildout at Spring Studios dubbed “The OTR Lounge,” sponsorship at various parties on-site, and a featured partnership with supermodel Coco Rocha, and celebrity nail stylist, Sojin Oh.

At NYFW

• Week-long OTR Lounge programming serving OTR custom cocktails to guests

• Featured sponsorship of parties at Spring Studios throughout the week

• Photo buildout with custom OTR X NYFW design for guests

Custom Content + Celebrity Partnership

• Full marketing campaign shoot with supermodel Coco Rocha featuring OTR products

• Custom set of applied nails designed after OTR custom cocktails by celebrity nail artist, Sojin Oh

• Full social media and Instacart campaign to promote OTR products