In September 2023, I helped lead a partnership with UPS, highlighting UPS’s commitment to diverse & emerging talent. UPS established the Generation Unstoppable Grant, created to bring design talent to NYFW for the first time, amalgamating in a fully-produced, three-part runway show. I helped orchestrate the grant process, selection committee, and the details of the runway show, as well as a massive media marketing campaign spotlighting the talent. Designers, talent, and supporters were celebrated in a massive afterparty at NYFW, which I produced.  

At NYFW

• Full, three-part runway show featuring three grant-winning designer teams from HBCUs

• Runway show and afterparty hosted by TV personality, La La Anthony

• 150,000 grant awarded to designer talent

• Fully-produced afterparty complete with live entertainment, photo buildouts, and merchandise pop-up

• Live NYFW: Talks event with 100+ guests

Marketing Campaign

• Full production shoot for three-part marketing campaign, promoted across online platforms and out of home physical locations

• Full content capture of all events, runway shows, and party for a produced video campaign highlighting the partnership